Ageing Populations: Investment Opportunities in the Silver Economy

Ageing Populations: Investment Opportunities in the Silver Economy
Written by Genesis Giuseppe, BITA Analyst - Proprietary Data

According to the World Health Organization, the global population aged 60 or older is projected to double, reaching 22% of the earth’s population by 2050. This demographic shift, driven by declining birth rates and increasing life expectancy, presents significant opportunities for investors.

As the ageing population grows, so too does the demand for specialized products and services designed to enhance quality of life and reduce healthcare costs. 

Areas of opportunities for investors include:

  • Healthy ageing: Promoting wellness and preventing age-related diseases.
  • Preventative medicine: Early detection and intervention to manage chronic conditions.
  • Functional independence: Enabling older adults to maintain daily living activities.
  • Delayed institutional care: Providing alternative care options to delay the need for nursing homes.

Challenges associated with ageing populations include:

  • Labor shortages: A smaller workforce may strain healthcare systems and social services.
  • Rising healthcare costs: Increasing demand for medical care can lead to higher expenses.
  • Chronic diseases: Managing conditions like Alzheimer's, arthritis, and diabetes.
  • Cognitive decline: Addressing memory loss and other cognitive impairments.
  • Mobility issues: Supporting individuals with reduced physical capabilities.

Regional Breakdown

The world's most rapidly ageing populations are concentrated in Asia and Europe. Japan leads the way, with nearly 29% of its population aged 65 or older. Other countries with significant ageing populations include Italy (23%), Finland, Portugal, and Greece (just under 24%). South Korea and Hong Kong are also experiencing rapid demographic shifts, being on track to join the top of the list by 2050.

Figure 1: Source: Statista, 2024

The pace of ageing varies across regions due to differences in preparedness. This fact dictates the speed at which growth has been occurring, with some areas playing “catch-up”. In 2022, Germany had the highest number of care homes in Europe, followed by England. Other countries with significant numbers of care homes include Belgium, France, Spain, Italy, and Netherlands. 

Figure 2: Countries with the most care homes in Europe in 2022 by number of homes. Source: Statista, 2024

Key Sectors of Growth

The ageing population is driving demand for a wide range of products and services. Key areas of growth include:

  • Healthcare and Pharmaceuticals:  Demand is increasing for medications, medical devices, and healthcare services for age-related diseases like Alzheimer's and arthritis.
  • Senior Housing and Real Estate: The need for senior housing is growing from partial care to full care. Investment opportunities include assisted living facilities, retirement communities, and real estate investment trusts (REITs) focused on senior housing.
  • Financial Services: Older adults require specialized financial services, including retirement planning, insurance, and wealth management. 
  • Technology and Innovation: There is a growing market for technology designed to assist older adults, such as health monitoring devices, mobility aids, and smart home technologies. 
  • Consumer Goods and Services: Health and wellness products, fitness activities, and leisure options tailored to the ageing population.

The global long-term care market is expected to double by 2032, from USD 1100.7 billion in 2022 to USD 2168.1 billion. This market encompasses every type of senior care, spanning near-independence to fully dependent, reflecting the growing need for senior care services. 

Figure 3: Source: Market.us Media

Top Ageing Population Stocks to Watch

BITA's Aging Population Universe carefully tracks companies that generate significant revenue from products and services catering to older adults. Our research identifies companies with substantial exposure to this growing market, focusing on revenue streams directly related to ageing populations.

The universe currently includes 387 publicly listed companies worldwide, with 30 specializing in long-term care. Below, we highlight large-cap companies across five key sub-themes, each with at least 50% revenue exposure to ageing populations:

Company 

Sub-theme

Market Cap in USD (M)

Headquarters

Exchange

HCA Healthcare

Health Care, Home Care and Long Term Care

101.8 

United States

NYSE

Fresenius Medical Care AG

Health Care, Home Care and Long Term Care

        21.0 

Germany

Deutsche Börse

Ensign Group

Health Care, Home Care and Long Term Care

8.7

USA

NASDAQ

Eli Lilly and Company

Pharma for the Elderly

      899.4 

United States

NYSE

Novo Nordisk

Pharma for the Elderly

      455.5 

Denmark

NASDAQ Copenhagen

AstraZeneca PLC

Pharma for the Elderly

      265.9 

United Kingdom

London Stock Exchange

Stryker Corporation

Medical Devices for the Elderly

      137.3 

United States

NYSE

Boston Scientific Corporation

Medical Devices for the Elderly

120.7

United States

NYSE

HOYA Corporation

Medical Devices for the Elderly

        47.4 

Japan

TSE

UnitedHealth Group Incorporated

Financial Services for the Elderly

      557.9 

United States

NYSE

Allianz SE 

Financial Services for the Elderly

      122.0 

Germany

Deutsche Börse

AXA SA

Financial Services for the Elderly

        84.2 

France

Paris

Carnival Corp

Recreation for the Elderly

        18.1 

United States

NYSE

Norwegian Cruise Lines

Recreation for the Elderly

            7.6 

United States

NYSE

Acushnet Holdings

Recreation for the Elderly

            4.2 

United States

NYSE

BITA's proprietary data team meticulously analyzes revenue streams across all industries, identifying emerging growth opportunities. Our extensive universe of over 90 investment themes covers diverse sectors, including finance, technology, sustainability, social impact, food, health, leisure, sports, culture, and controversial business involvement.

In addition to our comprehensive thematic analysis, we also track ESG data such as emissions, waste, and net-zero commitments.

References

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Andrews, B. (2023). Best countries for seniors & end-of-life care - expatsi. Expatsi - The Expat Test. https://expatsi.com/communities/retirees/best-countries-for-seniors-end-of-life-care/ 

Europe: countries with the most care homes 2022. Statista. Recuperado de: https://www.statista.com/statistics/1366422/countries-with-the-most-care-homes-in-europe/ 

Everything You Need to Know About Geriatric Care. Access Health Care Physicians. Retrieved from: https://theaccesshealthcare.com/blogs/everything-you-need-to-know-about-geriatric-care 

Geo, H. (s. f.). The importance of geriatric medicine in an aging population. Openaccessjournals.com. Retrieved from: https://www.openaccessjournals.com/articles/the-importance-of-geriatric-medicine-in-an-aging-population.pdf 

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Mercado-Asis, L. B., & Domingo-Maglinao, M. L. P. (2022). Geriatric medicine in the medical curriculum: A MUST in the globally aging world. Journal of Medicine, University of Santo Tomas, 6(2), 944-951. https://doi.org/10.35460/2546-1621.2022-0061 

Michel, J.-P., & Ecarnot, F. (2023). European and worldwide geriatric medicine is blooming. European Geriatric Medicine, 14(6), 1187-1189. https://doi.org/10.1007/s41999-023-00891-x 

Ribbe, M. W., Ljunggren, G., Steel, K., Topinkova, E., Hawes, C., Ikegami, N., Henrard, J.-C., & JONnson, P. V. (1997). Nursing homes in 10 nations: A comparison between countries and settings. Age and Ageing, 26(suppl 2), 3-12. https://doi.org/10.1093/ageing/26.suppl_2.3 

Rohatgi, B. R., DO, & Columbus Regional Health. What is geriatrics, and why is this specialty important? Crh.org. Retrieved from:  https://www.crh.org/healthy-tomorrow/story/healthy-tomorrow/2023/05/31/what-is-geriatrics-and-why-is-this-specialty-important 

Stacie, L. The importance of seeing a geriatrician. Uchicagomedicine.org; UChicago Medicine. Retrieved from: https://www.uchicagomedicine.org/forefront/health-and-wellness-articles/2022/july/the-importance-of-seeing-a-geriatrician 

Woo, J., Mok, K., Chu, W.-L., Lo, R., & Ko, R. (2024). Implementing aging in place in Hong Kong: Meeting the needs and aspirations of older adults and their caregivers living in private housing. International Journal of Environmental Research and Public Health, 21(3), 348. https://doi.org/10.3390/ijerph21030348 

Statista.com. Retrieved from: https://www.statista.com/graphic/1/1366422/countries-with-the-most-care-homes-in-europe.jpg    

Market. us. (2024). Long-term care market size, trends analysis. Retrieved from: https://market.us/report/long-term-care-market/